Producers of perishable goods optimize production.
Nobody optimizes what happens after harvest.
The link between them doesn't exist.
In greenhouses alone, Blue Radix, Koidra, and Source.ag have raised $70M+ to optimize climate. But none of them know what the market wants, which customers are most valuable, or that next week's heat wave means they should message their top accounts now. The commercial side of perishable production still runs on phone calls and spreadsheets.